About Us
Where Local Meets Global
From Mumbai to the World
From sourcing to shipping to selling, we empower your journey to go global with confidence and success, ensuring your products reach new markets effortlessly. Through our partnership, you’ll experience 3 core benefits:
Local Sourcing
We connect you with trusted suppliers worldwide, ensuring your products meet global standards while leveraging our deep local market knowledge.
Logistics Excellence
From world-class packaging to smooth international shipping, we handle every detail, ensuring a seamless journey from Mumbai to your customers’ doorsteps.
Global Exposure
Your products receive premium placement across our international platforms, increasing visibility and driving global growth.
Empowering Adil’s Global Vision
How Masala King’s Exports Drive International Growth
As the flagship brand of Masala King, Adil has been at the forefront of expanding authentic UAE flavors to the world. Masala King plays a pivotal role in this journey, connecting Adil’s beloved products to global markets with ease.
By sourcing the finest spices and ingredients, handling efficient logistics, and ensuring premium packaging, we ensure Adil’s offerings meet international standards.
4000+
Products
exposed to international markets
35+
Retail
destinations within our reach.
A Story of Resilience & Rise
From Humble Beginnings to Global Reach
Our journey, shaped by resilience and ambition, has been carved through roller-coaster rides — starting from humble beginnings and rising to a global stage.
The Humble Launch
Small store, slow start, strong foundation.
Breakthrough Expansion
Rapid growth, , loyal customers.
The Scaling Challenge
Operational hurdles, refining systems.
Going Global
Expanding reach across cultures and markets.
Our Path and Purpose
Vision and Mission
Guided by a clear vision and driven by purpose, our journey has been shaped by values, resilience, and a relentless pursuit of excellence.
Vision
To make Indian food heritage a global experience that is savored, celebrated, and embraced across cultures.
Mission
To empower high-quality Indian products to reach every corner of the world through seamless sourcing, smart logistics, and trusted partnerships.
Fostering Generations of Visionary Leadership
Leadership Rooted in Legacy, Driven by Vision
In this transformative journey of Masala King, three generations of leaders have shaped their legacy while adapting to a changing world. Their collective wisdom and vision have empowered the community, bringing global exposure.
Dr. DHANANJAY Datar
Chairman & Managing Director
Dr. Dhananjay Datar, a Doctorate in Business Administration and affectionately known as the 'Masala King,' transformed Adil Trading Co. LLC from a small grocery store in Dubai into a leading brand.
He is also the driving force behind Masala King, building a powerhouse that helps Indian suppliers reach the global stage.
With a passion for quality and cultural heritage, Dr. Datar has established Masala King as a leader in authentic Indian sourcing, logistics, and export excellence. Today, Masala King continues to expand, unlocking new international markets with a focus on distribution and integrated supply chain solutions.
Vandana DATAR
Finance Director
Vandana Datar, the Finance Director of Adil Trading Co. LLC and Masala King, plays a pivotal role in steering the financial growth and operational efficiency of both entities.
With over two decades of experience in corporate finance, administration, and strategic planning, she has been instrumental in shaping the financial success of Adil Trading and its right arm, Masala King.
Holding an MBA in Finance, Vandana has leveraged her expertise to build a robust financial framework, ensuring sustainable growth and sound fiscal management. Her leadership has strengthened financial systems across both companies, setting the stage for continued expansion and long-term success.
HRISHIKESH DATAR
Director- Legal, HR, Procurement and Logistics
Hrishikesh Datar has been deeply involved in the Indian food retail and wholesale industry for over 15 years, with a significant focus on the growth of Masala King. His journey began with 8 years as an intern, learning the business from the ground up—starting as a cashier, advancing to a sales representative, and later becoming a procurement executive—all while pursuing his schooling and college education.
In the subsequent 7 years, Hrishikesh officially joined Adil Trading Co. LLC, where he initially served as the Managing Director’s secretary. His dedication and expertise led to his progression into the role of Director, overseeing vital departments such as Legal, HR, Procurement, and Logistics. Today, his leadership continues to be instrumental in driving Masala King’s expansion and success on the global stage.
ROHIT DATAR
Director - Retail
Rohit Dhananjay Datar, the younger son of Dr. Dhananjay Datar, the renowned "Masala King" and founder of Al Adil Trading, plays a key role in shaping the future of Masala King.
As the Marketing Director of the Adil Group, Rohit is instrumental in evolving and growing the family business, with a strong emphasis on expanding Masala King's global reach. Under his leadership, Masala King has transformed into a powerhouse, connecting Indian suppliers with international markets and solidifying its presence in the Gulf region and beyond.
"I didn’t just sell spices; I shared stories, culture, and emotions in every packet."
Dr. Dhananjay Datar, Founder of Masala King
Our Export Foundations
The 3 Principles That Guided Our Export Journey
Before stepping into exports, we built our foundation on trust, quality, and global readiness — ensuring every step was deliberate and every partnership strong.
Compliance with Export Regulations & Documentation
We ensured strict compliance with India’s Foreign Trade Policy (FTP), Customs Act, GST laws, and FEMA. We emphasized accurate and complete documentation such as IEC, shipping bills, bill of lading, commercial invoices, and packing lists. This approach helped us avoid delays, penalties, and protect our credibility.
Market Research & Product Market Fit
We strategically identified target markets with strong demand, gaining deep insights into local regulations, cultural preferences, and competitive landscapes. Our offerings were meticulously tailored to meet international quality standards such as ISO, CE, and FDA certifications, ensuring global compliance and customer confidence.
Reliable Logistics and Payment Assurance
We established a reliable supply chain by partnering with trusted freight forwarders, insurance providers, and shipping parr. We prioritized secure and timely payments to our suppliers, upholding disciplined financial practices to build lasting trust.
The Essence of Our Legacy
Dr. Dhananjay's Foundational Beliefs
At the core of Masala King lies Dr. Dhananjay's unwavering commitment to four foundational beliefs. These guiding principles have shaped every decision, inspired every breakthrough, and continue to drive our pursuit of excellence and integrity in every step of our journey.
1.
Customer First
At the heart of everything we do is an unwavering commitment to our customers. Dr. Datar believes that suppliers who treat customers like family are essential partners in delivering excellence.
2.
Quality Products
Dr. Dhananjay's philosophy centers on partnering with suppliers who uphold the highest standards of quality and authenticity. Together, we ensure that every spice and ingredient meets rigorous criteria.
3.
Cultural Authenticity
We honor the rich heritage behind every product by working closely with suppliers who share our commitment to preserving authentic flavors and traditional methods.
4.
Long-Term Relationships
Long-term relationships with suppliers are built on trust and mutual benefit. They foster loyalty and collaboration, ensuring consistent quality, reliability, and shared success over time.
"Make the customer your family, and you will never lose them."
Dr. Dhananjay Datar, Founder of Masala King
Dr. Datar's inspiring journey from a dreamer in India to a food retail tycoon in the Gulf
2009 Foundation Laid
Company incorporated in August 2009, marking the beginning of a journey to bring authentic Indian flavors to global markets.
2015 International Presence
Focused on brand visibility and market penetration in GCC countries, building long-term partnerships with distributors and retailers to enhance reach.
2014 Branding & Global Partnerships
Masala King became the exclusive exporter for Adil Supermarkets in the GCC, exporting over 4,000 Indian products including spices, pulses, pickles, and other flavors from across India.
2010 Export Excellence Recognized
obtained the prestigious Export House Certificate, acknowledging its contribution to India’s foreign exchange earnings and success in international trade.
2010 Logistics & Operations Established
Set up robust logistics and operations, partnering with freight forwarders, shipping companies, and establishing warehousing to ensure smooth export processes.
2012 Scaling Up
Expanded operations and began strengthening supply chain management, ensuring consistent quality and timely delivery to international markets.
Global Recognition, Local Expertise
Celebrated for Shaping Indian Food Exports with Scale
With 20 years of bold thinking and real impact, Masala King has shaped food exports and continues to lead the way in connecting Indian flavors with global markets.
Export Excellence Recognized Globally
In the Spotlight for Exporting Excellence
Awarded the Star for Quality Award in 2019 by Business Initiative Directions (BID) Group, Paris, in recognition of commitment to global standards of excellence.
The Next Step
Dr. Dhananjay Datar, Founder of Masala King
Become Part of Our Journey
As we continue our journey of global expansion and brand distribution, we remain committed to helping our family of suppliers reach new international markets. By joining our network, you become a vital part of our shared success, expanding your business as part of the Masala King family.
©2025 Masala King. All Rights Reserved.
Crafted by Deepak Dhiman